Harrods Revamps Jewelry Department With Suzanne Kalan, Atelier Swarovski

LONDON — Harrods may have revealed new beauty and men’s wear departments last month with great fanfare, but it’s also been working on revamping other parts of the store — jewelry in particular. The store has been rethinking its jewelry strategy and adding a more modern, trend-led spin to its offer with a new luxury room that opened quietly earlier this year, on the luxury fashion floor. The space sits next to two luxury brands-of-the-moment, Gabriela Hearst and Alessandra Rich, and offers a broader range of price points and more trend-led pieces: Entry-level price points start at 200 pounds, and there are plenty of gifting options and trendy pieces like Nineties-inspired hoops and bangles or playful butterfly and heart-shaped pieces. “This room sits among fashion, so the offer is more trend-led, with pieces that a customer can wear with a ballgown or a pair of jeans,” said Hollie Beale, Harrods’ luxury jewelry buyer. “It’s more about design, while the jewelry department downstairs can be more about the stones, with some pieces going up to a million pounds.” Having a fashion-led jewelry space has also allowed the department store to shine the spotlight on a wide range of independent names in jewelry offering more directional designs,

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