New App Kindred Looks to Disrupt, Democratize Influencer Marketing

LONDON — In a bid to disrupt — and democratize — influencer marketing, and cultivate authenticity in social selling, entrepreneur Aaron Simpson has created Kindred, an app where anyone can buy, sell and donate their profits to charity. Kindred, which launched this month, works with 2,500 brands across a variety of sectors, ranging from fashion to arts and entertainment, business supplies and services, electronics, food, health and beauty. Brands on the site include Chinti & Parker, Lacoste, Disney, Happy Socks, Markus Lupfer, Percy & Reed, Asos, Boohoo and the healthy food and vitamins company Holland & Barrett. Brands sell via fixed-term, flash sales-style promotional campaigns. Users receive commission on the sales of products and services they’ve recommended to friends, family and members of their community. Many products come with discounts. At least 1 percent of each sale goes to charity. Users can then decide how much of their commission they want to donate to charity. The app works with 75,000 charities, large and small, via partnerships with Just Giving and Global Giving.   A look at the Kindred app.  Courtesy Photo   Simpson, a cofounder and the former chief executive officer of Quintessentially Group, the concierge company, said Kindred wants users to “share what they love and make genuine

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