These 7 Fashion and Beauty Brands Are Doing Black Friday 2019 Differently

Black Friday is known for its big markdowns and attractive promotions, but this year a number of fashion and beauty brands are flipping the switch for the shopping holiday. Many brands are using Black Friday 2019 to spotlight important issues and charities during the shorter holiday shopping season rather than focusing on hyper-consumption. Brands like Old Navy and Everlane are donating to a number of charities with each customer purchase, while companies like Deciem and REI are skipping out completely on Black Friday. Read on to see how seven brands are doing things differently for Black Friday 2019. Read More: 11 Stores With the Best Return Policies  1. Deciem Inside a Deciem store.  Cult-favorite skin-care brand Deciem revealed earlier this month that it will be closing its stores and blacking out its web site for Black Friday 2019, instead offering an in-store and online discount of 23 percent off across brands for the full month of November. “Each Black Friday we were feeling increasingly more uncomfortable with being so heavily involved in a day centered around hyper-consumerism,” said Nicola Kilner, Deciem chief executive officer. “We are working hard to bring good skin care to as many people as possible, and while Black Friday certainly brings in new

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