Peloton Partnering With Athleta, Hill City on Capsule

Peloton has a new partner to kick off the new year. The fitness brand has collaborated with Athleta and Hill City on a capsule collection that will launch on Jan. 15. Called Peloton x Athleta/Hill City: Powered by You, the 13-piece collection was created to fulfill demand by Peloton members who are fans of the brand, according to Jill Foley, vice president of apparel for Peloton and wife of the founder. “A couple of years ago, our members started writing on social how much they liked the Athleta fit, so it was always in the back of my head to do something,” she explained. She met with Nancy Green, the president and chief executive officer of Athleta at the time, and realized there were synergies between the two companies. Both have created strong communities with their customers and look at fitness the same way, Foley said. There are eight women’s styles in the collection.  Green has since been promoted to president of Old Navy. Athleta and Old Navy are divisions of Gap, Inc., as is the Hill City men’s brand. Foley said the capsule — which encompasses eight pieces for women and five for men — was created in part by Peloton members. The company

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