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Friday, 21 February 2020

Bloomberg Campaign Operation Hires Even More Media People

Michael Bloomberg has dominated the news for the past couple of weeks and managed to climb in polling for the presidential election, but he’s had plenty of media insiders to help. The former New York City mayor and newest presidential candidate has added dozens of staffers from all corners of major media to a company he recently started, Hawkfish LLC, formed to operate his campaign online. Bloomberg is a media creature, his $50 billion or so fortune coming from his eponymous media and financial information company, but it’s uncommon for a presidential hopeful to have so many former media executives on the payroll. Political staffers tend to come from communications firms and lobbying groups or have years of experience from past political campaigns. For his media push, Bloomberg is plucking straight from the current media pool.  Recently joining the campaign as “director of digital organizing” for Hawkfish is Selby Drummond, said to be on a sabbatical from her role as head of fashion and beauty partnerships for Snapchat. She joined Snap at the end of 2018 after spending several years at Vogue, eventually becoming its director of accessories and special projects. Her role was never filled and the magazine’s publisher Condé Nast

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