Equipment and The Phluid Project Leading the Way

Rob Garrett Smith is tall, effusive and demonstrative. James Miller is poised, measured, English and not as tall. The former is founder and chief executive officer of gender-free retailer The Phluid Project, and the latter is The Collected Group’s ceo and chief creative officer. Smith in November told WWD that The Phluid Project was launching a job portal to help the LGBTQ community find employment in safe environments. Phluid would train and certify employment partners before listing their jobs on the Get Phluid portal as well as assist job candidates with résumé writing, job interview prep and professional dressing. Collaborating with brands on suitable attire that would work for Phluid’s long-neglected constituency, was also Smith’s goal. Smith and Miller met each other through kismet and elevator music. “When I moved into a building in 2017,” Miller said, “I met Rob, who is a captivating chap. There were these elevated conversations about what Rob was up to. I was super-interested in Rob’s journey. You’ve got someone who was almost going backward in this ideology and what Phluid represents. I kind of watched Rob’s mind ticking, and thought, ‘At the right time, maybe there’s something I can build or think of. But I never would have

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