Moncler Evolves Genius Project With Lifestyle, Taps Jonathan Anderson

MILAN — “We have a global consumer and now we want to give a voice to that consumer.” That’s how Remo Ruffini, chairman and chief executive officer of Moncler, presented the third cycle of the Moncler Genius project in an interview with WWD. This time though the company is exploring new territories beyond fashion, working on an innovative product with Rimowa and confirming a collaboration with Jonathan Anderson. WWD was the first to report in September that the founder of the JW Anderson brand and creative director of Loewe could be among the designers in Moncler’s newest lineup of collaborations. “This is the next step for Moncler Genius, one that I have worked on for more than a year and a half, it’s very dear to me,” Ruffini confided. Elaborating on Rimowa, Ruffini said, “This is a very, very interesting conceptual and communication project that allows consumers to talk with the whole world.” While conceding it was difficult to describe the product to someone who has not seen it, he said it is “a suitcase that has visual communication tools. Consumers will be able to have conversations that will not be only virtual but also physical, and when they travel through airports and carry

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