Splendid’s Creative Director Launches Gen Z Line

As she wraps up her first year as creative director of Splendid, a division of Delta Galil Industries Ltd., Holly Shapiro sought to bring the brand back to its roots with an emphasis on softness and ease. Shapiro joined the company last March succeeding Pamella Protzel-Scott, who founded Splendid and was vice president of design and creative director at the brand for more than 17 years. According to Shapiro, Splendid had been a brand that she always loved, but it had been years since she shopped it for herself, but had shopped it for her kids’ clothes. “When they called me about the job, I was so excited. I have so much memory of Splendid. The brand identity was so strong in my mind, and the brand itself just needed to be refined and not confusing,” said Shapiro, who is based in New York. Having cut her teeth at brands such as Roller Rabbit, Gilt Groupe, Calypso St. Barth, Liz Claiborne, Laundry by Shelli Segal and Dana Buchman, Shapiro developed an expertise in cut and sew and sweaters. What’s most important to Shapiro is for Splendid, which was founded on high-quality soft knit pieces but had somewhat walked away from that under different

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