Wildfox Couture Bought by FAM Brands

Wildfox Couture found a parent company. FAM Brands, a California apparel manufacturer, acquired the ailing women’s contemporary brand in a deal last week. As WWD reported, Wildfox suddenly went up for sale after closing its stores and apparently halting its operations and production of its main collections. The purchase price is thought to be relatively low, with an industry source suggesting $1 million or less. The deal includes all the brand’s intellectual property and FAM is now sole owner, a company spokeswoman confirmed. She also characterized the suggested sale price as “not accurate,” without specifying what price would be.  Wildfox offers a sizable mix of women’s apparel and accessories, from dresses to intimates to sunglasses. Although its main business was wholesale, the company dabbled in retail in recent years and slowly closed all of its stores, including an outlet location. Department stores such as Nordstrom and Bloomingdale’s carry a few pieces from the brand, along with some online retailers including Revolve and Shopbop. But retail started going through broad change in the last couple of years, as e-commerce habits cement among consumers. With various department stores going bankrupt, closing stores and trying to restructure their businesses, there has been a ripple effect for

Follow WWD on Twitter or become a fan on Facebook.

from WWDWWD https://ift.tt/36TEsf5