Nike’s New Campaign Centers Around Overcoming Adversity

Nike Inc. is pulling out all the stops with its latest advertising campaign to motivate a public that needs a lot of motivation these days. Called “Never Too Far Down,” the campaign centers around a short film narrated by LeBron James and features the NBA superstar along with Serena Williams and Tiger Woods and the adversity they’ve encountered — and overcome — during their careers. For James, it recalls when his team, the Cleveland Cavaliers, was facing elimination after a 3-to-1 deficit in the 2016 NBA Finals (they eventually took the title from the Golden State Warriors). For Woods, it shows when he fell to his knees after taking a shot at the Barclays tournament in 2013 because of chronic back pain that nearly ended his career. And for Williams, the video shows her determination when falling far behind an opponent in a match. The “Never Too Far Down” film will air on Nike’s social media channels, and on television and during the livestream of Tiger Woods’ “The Match. Champions for Charity.” It will also air during the May 26 Dortmund versus Bayern Bundesliga Match and during other programming. “We’ve all be underestimated and counted out,” James says in the video. “In those

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