Price Technologies Bolsters Itself With Availability Features Amid COVID-19

Early in the coronavirus pandemic, consumers fled to stores with hoarding mentalities, clearing stores of essentials, and leaving others searching. Founder of Price Technologies, which operates the comparison shopping web site Price.com, RJ Jain said he was hearing from friends and family across the U.S. as they struggled to find simple items. Price.com quickly adapted a real-time availability status for the top 40 essential items that consumers were stocking up on for COVID-19. In 2016, Price.com launched as a price comparison tool for consumers looking for the best prices. Unlike other price comparison apps and web sites, Price.com also enables consumers to compare new products to used, refurbished, generic, rental and off-line stores. “I started Price.com after purchasing a sofa and experiencing buyer’s remorse as I later found the same sofa in used but like-new condition for half the price,” Jain said. “I then realized that there is an abundance of like-new used items lying around while we all continue to just buy new items. “After conducting some research, I noticed a big shift in consumer behavior where people were beginning to purchase more resale and generic products,” Jain said. “I thought this would be a win-win for consumers and for the world.

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