Toniebox-maker Taps PTC for Retail PLM Solution

Boxine GmbH, creators of the award-winning Toniebox audio system for children, has teamed up with PTC to implement PTC FlexPLM, which will “support rapid international growth, product expansion and a migration away from disconnected legacy systems,” the company said. Based in Düsseldorf, Germany, Boxine was founded by two fathers, with the principle of creating a new audio system for children. “From this collaboration, the Toniebox was born: an approachable, wireless, portable audio player with internal storage for up to 400 hours of audio, and the ability to import audio stories, music and other content from NFC-enabled Tonie audio characters,” the company said adding that since its initial launch in Germany, Austria and Switzerland in 2016, “the Toniebox and Tonies have become the drivers of an audio experience ecosystem for children, and Boxine has forged partnerships with publishers of internationally recognized children’s books like The Gruffalo, as well as licensed stories and characters from The Walt Disney Co.” Based on this success, the concept led to “rapid expansion that quickly exceeded the ability of Boxine’s ad-hoc technology ecosystem to support the company’s ambitions.” After extending to English-speaking audiences in the U.K. and Ireland in 2018, Boxine celebrated milestones of more than 1 million

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