The Hottest Accessories at Balenciaga’s Los Angeles Fashion Show? Coffee Cups, Water Bottles and Erewhon Grocery Bags

Unorthodox accessories took Balenciaga’s latest runway by storm. On Saturday, the high fashion label presented its fall 2024 collection to a series of stars including Nicole Kidman, Kim Kardashian and Salma Hayek, previewing its latest collaboration with Erewhon. Founded in 1966, Erewhon has gained a buzzy following for its pricey organic fare, cultivating a celebrity fanbase that includes Lily-Rose Depp, Elizabeth Olsen and Miley Cyrus. The supermarket chain has even teamed up with the likes of Hailey Bieber and Bella Hadid, releasing $20 smoothies that spawned TikTok crazes. Kim Kardashian carries an Erewhon grocery bag at Balenciaga’s fall 2024 show on Dec. 2 in Los Angeles. Balenciaga’s most recent show, which took place in the upscale neighborhood of Windsor Square, parodies Los Angeles’ celebrity culture, making velour tracksuits, Cardi B, and naturally, Erewhon, its primary co-stars. Models and guests alike brandished Balenciaga-branded coffee cups and water bottles along with Erewhon accessories. “This is my purse for today, this is what Demna wanted me to carry, a little Erewhon Balenciaga bag with flowers, so I’m going to give him the flowers when it’s done,” Kardashian told WWD in reference to the label’s creative director. Model walks the runway at Balenciaga’s fall 2024 show on Dec. 2

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