Bulgari Tubogas Collection Pays Homage to Its Past and Reimagines the Future 

The Roman maison’s newest Bulgari Tubogas jewelry collection harkens back to the Italian jeweler’s affinity in the 1950s for yellow gold. At a time when Art Deco and platinum were the dominant force, Bulgari stood out for its warm, bold yellow-gold creations. The new collection pays homage to the brand’s complex technique used since the 1940s and modernizes the maison’s timeless styles. Tubogas, which translates to “gas pipe,” is a flexible band created without welding by wrapping strips of gold around a core and interlocking its edges for a tubular look. Gold stripes are seamlessly interlocked to create the four distinct bracelets, to give different choices to reflect its dynamic consumers — an 18-karat yellow gold version, a contemporary three-gold iteration and an ultra-modern version with diamond studs. The bracelets’ visual appeal makes them desirable to be worn either as stand-alone pieces or in combination with other Bulgari collections. Here, Fairchild Studio sat down with Jean-Christophe Babin, chief executive officer of Bulgari, to discuss its new Tubogas collection, the inspiration for the collection and its campaign, the brand’s affinity for yellow gold and more. Fairchild Studio: Tell us about the latest Bulgari collection and campaign. What are some of its differentiating features? Jean-Christophe Babin: In

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