Zhou Guanyu’s Emblematic Rise on the Formula 1 Fashion Scene

Fashion is in Zhou Guanyu’s blood — literally. Unlike many Formula 1 drivers whose parentage is often linked to the broader motorsports industry, Guanyu’s mother was a fashion designer and worked on fashion sets. As the first Chinese driver in Formula 1, Guanyu has continued to break barriers in the motorsports space and beyond. Especially in China’s market, his popularity has skyrocketed since he joined Sauber’s Formula 1 team two years ago — Guanyu boasts more than 4 million followers across social media platforms Weibo, Xiaohongshu (or Little Red Book) and Instagram. Most notably, Guanyu is a brand ambassador for Dior in China and has worked with the likes of Lululemon, Puma, LVMH’s Hennessy and more over the years. This year also marked the sport’s return of the Chinese Grand Prix to the sport’s calendar, held in Shanghai — where Guanyu was born. He received a hero’s welcome and was given a special spot to park his car on the grid post-race to celebrate his first home race. Zhou Guanyu was honored for being the first Chinese driver ever to race at a Chinese Grand Prix this year. Viola Meng, a Shanghai-based fashion designer and vice president of the Association of Image Consultants International Chapters East,

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