Handbag Designer 101’s Emily Blumenthal Talks the Business of Bags

She’s known as the “Handbag Fairy Godmother.” She hosts the Handbag Designer 101 Podcast, she’s a designer talent scout, handbag industry and design expert, author of Handbag Designer 101 (which has sold more than 50,000 copies), founder of The Handbag Awards and National Handbag Designer Day, runs the Handbag Designer 101 Masterclass, is Professor of Entrepreneurship at FIT, and has a children’s book on handbags coming out. To listen to the episode, CLICK HERE. Emily Blumenthal is a handbag expert who loves only one thing more than the business of handbags, and that’s connecting, advising and educating other people about handbags, whether they’re a brand, buyer or budding student designer. “[When it comes to launching a brand], some do it better than others. Some blow through their money thinking they’re going to go, as I say, basement to Beyoncé,” Blumenthal said. Or some actually do it the right way and strategically A/B test before they even go to market — they test the bags, they test the market, they understand pricing, they design into something that they know is going to sell. Granted, there’s no guarantees, but when you’re armed with data, you can.” In this episode, Blumenthal chats with WWD Voices host Lauren Parker,

Follow WWD on Twitter or become a fan on Facebook.

from WWDRecent Stories https://ift.tt/FajZQRi