EXCLUSIVE: Khloé Kardashian Brings First Solo Fragrance to Market With Luxe Brands
Khloé Kardashian’s fragrance business is coming into focus — and gearing up for a global launch. Called XO Khloé, the first scent in Kardashian’s partnership with Luxe Brands is launching at Harrods on Nov. 25 in the U.K. and Ulta Beauty in the U.S. on Dec. 1. Prices range from $58 to $78. Years in the making, the fragrance opens with top notes of crystallized rose petals, lavender and sage blossom; has heart notes of orange blossom water, praline and juicy peach; and dries down to tonka bean, soft wood and sexy musks for the base notes. Firmenich perfumers Alberto Morillas and Clement Gavarry collaborated with Kardashian on the scent. While not Kardashian’s first stab at making a scent, it is her most personal. “The other creations I did in the fragrance world, I either did with my ex-husband or I did with my sisters. I’ve never done one completely on my own, which is really cool but also nerve-wracking. It’s all reliant on you,” she said in an exclusive interview. “It is scary, but it’s also really liberating that I get to do it all on my own.” Kardashian said fragrance is “the perfect beauty avenue” for her, given the emotional qualities of theFollow WWD on Twitter or become a fan on Facebook.
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