Kristen Bell Talks Starring in Knix ‘You’re Good’ Campaign and Breaking the Period Taboo ‘With Honesty and Relatability’

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. “I have been waiting for this call for as long as I can remember,” Kristen Bell told WWD, referencing her starring role in Knix‘s new “You’re Good” campaign, highlighting the brand’s leak-proof underwear, a menstrual hygiene product growing in popularity. The Emmy Award-nominated actress has been a fan of Knix for nearly 10 years. “I loved changing how I handle my [menstrual] cycle each month over to Knix. It was freeing, it was easier, it was more sustainable. I love period underwear,” Bell said. “Leak-proof underwear is very low-maintenance, which I think is what I wish people understood. There’s no need to constantly change your tampons or pads throughout the day. It reduces waste compared to disposable period products.” Kristen Bell for Knix. Courtesy of Knix explore knix bestsellers Along with changing the game on menstrual hygiene, Bell credited Knix as a brand on the forefront of destigmatizing conversations about menstruation and periods. “It’s a little shocking that in 2025 that the talk of periods is still a bit taboo. But I was excited when Knix called because they were absolutely game to tackle

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