The 6 Best Brown Mascaras for Effortless Volume and Length, Tested by Editors

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. For years, brown mascara lived in the specialty aisle, primarily recommended for blondes or redheads seeking softer definition. But now, brown mascaras are fully mainstream, with shoppers favoring the effortlessly gorgeous, your-lashes-but-better look that the best formulas impart. Gen Z’s widespread aversion to eyeliner and overdone eye makeup has elevated brown formulas into beauty superstardom. In 2025 alone, we’ve seen brands like Hourglass and Ilia expand the shade ranges of their hero mascaras to include rich chocolate and chestnut variations. It seems that all at once, we’ve come to realize that when mascaras make lashes look like lashes — not heavy strokes of ink-black paint — the effect is more realistic length, lift, or volume. Sofia Richie Grainge and Hailey Bieber wear soft brown makeup looks at the 2025 Met Gala. (Photos by Taylor Hill/Getty Images; John Shearer/WireImage) Celebrities and beauty tastemakers have also co-signed the brown mascara trend: Sofia Richie and Hailey Bieber both rocked warm, subtly defined lashes at the 2025 Met Gala, while stars like Addison Rae and Pamela Anderson have recently leaned into minimalism with fresh‑faced, no-makeup makeup looks,

Follow WWD on Twitter or become a fan on Facebook.

from WWDRecent Stories https://ift.tt/wRSa7W0