Brands and Labels Celebrating the 2026 FIFA World Cup: Puma, Kith, Adidas and More

The 2026 World Cup officially kicks off on June 11 and accessory, fashion and lifestyle brands from across the globe are already capitalizing on the international football fever. Before the games officially begin, WWD breaks down some of the most high-profile World Cup collaborations and collections inspired by the global sport event. Puma x Salehe Bembury Trvl Wear Collection Puma x Salehe Bembury Trvl Wear Collection. Courtesy of Puma Puma worked with longtime partner and designer Salehe Bembury on the new Trvl Wear collection inspired by football culture and sport. Officially launching on June 4, the collection spotlights Puma’s legacy football silhouettes, among them the King franchise, through Bembury’s own lens. The collection also draws from Puma’s national football federations, including Portugal, Morocco, Ghana, Paraguay, Senegal, Côte d’Ivoire, Czech Republic, Switzerland, New Zealand, Austria and Egypt. Axia Time Axia Time introduces a collection of timepieces inspired by each country participating in the 2026 World Cup. Now available, and with a new drop each week, countries from England to Japan, Portugal, Mexico, Brazil, France and more each have their own Axia Time-designed Argos, the brand’s flagship piece, iteration. Axia Time’s new FIFA World Cup collection. Courtesy of AXIA Time “The FIFA World Cup is one of the most-watched sporting events

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