On’s Latest Collab With Erewhon Wants to Outfit You for a Different Kind of Run — the One to the Grocery Store

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Running giant On’s latest collaborator isn’t Zendaya. We’ll give you a hint: It’s a mecca for $20-plus smoothies, internet-breaking hot food bar options, and water that’s somehow more oxygenated than your typical H2O. None other than Erewhon has signed on with Swiss sports brand On for a “multi-year partnership spanning product, community, and culture,” according to a press release. What’s on tap? A co-branded, golden sea moss–powered juice concocted with enhanced recovery in mind, an On x Erewhon Wellness Club rollout that promises exclusive training events for Los Angeles’ wellness-obsessed, and, what we’re most excited about, a curated apparel and footwear collection made for runners who don’t skimp on style while pursuing personal records. Available as of May 28, the On x Erewhon fashion capsule can be shopped directly at on.com. Amidst the online shelves, you’ll discover easy-on-the-eyes colorways invigorated by unexpected pops of orange (per On, these take a page from “Erewhon’s organic fresh produce displays”). Buy on's new collection with erewhon Courtesy On, Erewhon The marquee offering is undoubtedly a refreshed Cloudsurfer Max shoe for men and women. I, dear reader,

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