11 of The Estée Lauder Cos. Greatest Innovations Over the Years

1968: Clinique 3-step System A dermatologist-developed, fragrance-free trio of cleansing, exfoliating and moisturizing products that the modern skin care routine still takes cues from. 1982: Estée Lauder Advanced Night Repair One of the most popular serums of all time, meant to boost the skin’s natural repair during the evening hours. 1983: La Mer Crème de la Mer This iconic cream inaugurated La Mer’s signature Miracle Broth complex featuring sea kelp, vitamins and minerals to renew the skin. 1997: Estée Lauder Double Wear Stay-in-Place Longwear Matte Foundation This soft-matte formula kickstarted one of Estée Lauder’s most enduring and globally successful makeup franchises. 1999: MAC Cosmetics Iconic Lipstick Franchise Featuring artist-created shades, this power-packed range brought creativity and performance to new heights in makeup, also birthing beloved shades like Ruby Woo. 2007: Tom Ford Beauty Oud Wood TED MORRISON With notes of rosewood, sandalwood, oud and vetiver, this brought oud to the masses before it was a trend in prestige fragrance. 2010: Jo Malone London English Pear & Freesia A classically English perfume that has become one of Jo Malone London’s perennial bestsellers. 2011: Le Labo Santal 33 One of the defining fragrances of its decade, Santal 33 also helped propel niche perfumery to the mainstream. 2012: Aveda Invati A franchise formulated to tackle thinning hair by pairing Ayurvedic botanicals

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