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Thursday, 28 March 2019

Isaac Mizrahi Teams With New Balance for Collaboration for QVC

The buy-buy-buy spirit of home shopping may feel a little numbing to viewers, but Isaac Mizrahi is about to offer his QVC audience a reason to get off the couch — a New Balance collaboration. Just don’t expect the designer to be spewing tips about the keto diet, TRX training or burpees, when he officially launches the New Balance x Isaac Mizarhi Live! collection. A natural performer, Mizrahi has done a one-man cabaret, “Project Runway: All Stars,” an annual narrative for “Peter and the Wolf,” and has just released his memoir “I.M.” with Flatiron Books. Some of that on-stage sheen has come from nearly 10 years of air time, selling on QVC. “People tell me, ‘Oh my God, you’re such a good salesman. I just show up and I talk about the product, which I really like. By the way, I’m not talking about ballgowns or about ironic twists on whatever. I’m just talking about these clothes that I think are well-thought through, and valuable because of how great they wear, how long they last and what they mean in a closet, as opposed to other stuff that’s so puzzling. It’s really straightforward,” he said. “That’s what I do. I just show

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