24S Extends Site to Menswear With Exclusives From 20 Labels

PARIS — In a bid to tap into the faster growing fashion markets, 24S, the multibrand Internet commerce site associated with the Bon Marché, is branching out into menswear.  The LVMH Moët Hennessy Louis Vuitton-owned site, which has been selling women’s fashion since 2017, launches its men’s offer with 100 high-end and contemporary fashion labels, including Dior and Celine as exclusives. Other brands include Balenciaga, Givenchy, Prada, Loewe, Gucci, Burberry, Bottega Veneta, Valentino, Fendi, Off-White, Jacquemus and Isabel Marant. As part of the launch, it will feature 40 exclusive offers from 20 brands including Dior, Celine, Prada, Dries Van Noten, Koché, Le Gramme, APC and Ami.  “This exclusive edit, developed in collaboration with 20 of our launch brands, is representative of our overarching menswear buy,” said Maud Barrionuevo, global buying director for 24S.  “We knew one day, when we felt we had reached the right level of maturity, we’d launch menswear” on the site, said Eric Goguey, chief executive officer of 24S, which was originally launched as 24 Sèvres, in reference to the location of the Bon Marché, which is located on 24 rue de Sèvres in Paris.  The multibrand online retailer, which generates much of its business from abroad, set up local web

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