Reviving Vince: Anatomy of a Rebound

Like other fashion executives, China is top of mind for Brendan Hoffman, chief executive officer of Vince Holdings Corp. But his head is wrapped around developing Vince stores in China while also dealing with new tariffs. “We are in the later stages of identifying a partner and expect in 2020 to be opening our first stores there,” Hoffman said in an exclusive interview at the Vince showroom on Fifth Avenue in Manhattan. “Brands that we sit with here in the United States — Kate Spade, Burberry, Sandro, Maje, others —  have upwards of 50 stand-alone locations there already. It feels very natural, as I walked the malls, to see Vince over there.” In late July, Hoffman visited the IFC, Jing An Kerry Centre, Pacific Place and Times Square shopping centers in Hong Kong and Shanghai, among others. “It was an eye-opener. The malls are beautiful. They’re pristine, with open spaces, lots of pop-ups and activations, and they’re busy all times of day. “It was the first time I’ve been to China in 12 years that it wasn’t primarily a sourcing trip. I did meet with a lot of suppliers. I am less worried about prices going up than maintaining quality. But this last

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