Karl Lagerfeld Gets Shirty in Paris

When Karl Lagerfeld chief executive officer Pier Paolo Righi called Tommy Hilfiger and asked if he might create a white shirt as a tribute to Karl Lagerfeld, the American designer didn’t hesitate. “That’s amazing, count me in,” was his immediate reaction, Righi related. Ditto for the likes of Cristiano Ronaldo, Helen Mirren, Cara Delevingne, Lewis Hamilton, Takashi Murakami and scores of others, whose creations were unveiled Wednesday night at Karl Lagerfeld’s Paris headquarters — some spinning on silver carousels, others suspended from wires like artworks. The scale of the project, which widened to include Farfetch as a key distribution partner for seven designs being sold 77 times at 777 euros each, speaks to the momentum of the brand — and the goodwill and genuine affection that is fueling it at a rapid pace, only seven months after the death of the legendary German designer. Righi said the brand is projecting growth of more than 25 percent this year, and that’s on top of a more than 50 percent jump in 2018. “That’s very much across all geographies, and the whole online business is outpacing the other channels,” he said, attributing the latter phenomenon to a solid following among young, connected generations. The executive declined

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2lROTOv