Chiara Boni La Petite Robe Receives Prestigious European Sustainability Certification
MILAN — Chiara Boni La Petite Robe breaks new ground in the sustainability field. The women’s wear company is the first Italian fashion house to obtain the Product Environmental Footprint certification, defined in 2013 by the European Union Joint Research Centre. To obtain the prestigious certification, Chiara Boni La Petite Robe teamed up with its textile partner Eurojersey, which provides the brand with the signature stretch, breathable and shape-retaining patented Sensitive Fabrics, by selecting eight iconic pieces, including three short dresses, a maxi frock, a jumpsuit, a pair of pants and a shirt, that were deeply analyzed. In particular, through the application of the 16 PEF criteria, Chiara Boni La Petite Robe managed to accurately measure the environmental footprint across the entire cycle of its products, which are manufactured in Italy in the Tuscan region. “We decided to select only eight iconic pieces because it would have been impossible to analyze all the styles included in our collections. However, these edited designs really reflect the core of our production, which is 80 percent made with Eurojersey Sensitive Fabrics,” said the brand’s founder and creative director Chiara Boni. “There is no production in the world with zero impact on the environment, but we strongly feelFollow WWD on Twitter or become a fan on Facebook.
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