EXCLUSIVE: Zoo York Brings Back Founders to Create Halo Collection

Under old management. That’s the tag line Zoo York is touting to mark the return of its founders. The brand, now owned by Iconix Brand Group, has reconnected with Rodney Smith, Eli Morgan Gesner and Adam Schatz who have come on board as creative directors to provide creative, design and marketing insight to the skateboard-inspired brand they created more than 25 years ago. They’ve designed a Zoo York x Founders line of limited-edition product that will be sold only through Zoo York’s Instagram and e-commerce site beginning on Sept. 10. The first drop is inspired by the brand’s history and includes updates of items from the brand’s archives including a dad hat and T-shirt inspired by the “Zoo York Mixtape,” from 1997 and a T-shirt similar to what was worn by the skaters in the cult film “Kids.” A Zoo York x Founders sweatshirt with the original graffiti tag.  The Founders collection will also include the original Zoo York graffiti tag created by Gesner, which will be featured on a long-sleeve T-shirt as well as a skate deck, which he will also spray-paint and sign. The inaugural collection also includes a replica of the Zoo York hoodie from the Nineties. The hoodie is based on

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