La Perla to Publicly List in Paris

MILAN — In an unexpected development, La Perla Fashion Holding N.V. revealed Wednesday it plans to list its shares on the Euronext Growth Market, operated by Euronext Paris. Trading is expected to begin on or around Sept. 6. No capital will be raised in connection with the listing, either through a public offering or a private placement of the shares, which will be priced at 4.50 euros. The listing is a way of increasing the company’s visibility “and enhancing access to capital,” said Pascal Perrier, group chief executive officer of La Perla, the Italian luxury lingerie, nightwear, and beachwear specialist. “With a renewed focus on La Perla’s unique heritage in luxury lingerie and global brand recognition, we are revitalizing our product offering to more fully address the millennial and modern global luxury customer, including expanding our product lines for more frequent use and daily wear. “Lingerie is a fragmented and underserved luxury category that we believe has significant potential for brand development and growth. While we have considerable work to do to capitalize on La Perla’s full potential, we are very excited about the journey ahead.” La Perla’s market capitalization will be 473 million euros once it’s listed. In connection with the listing, La Perla has entered into a liquidity contract with Invest Securities

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