Max Mara Inaugurates First Flagship in Korea

MILAN — The Max Mara Group will celebrate the opening of its first flagship in Korea with a cocktail to be held Tuesday evening at the new venue. Located in Seoul’s luxury Gangnam district on 434 Apgujeong-ro, the 3,240-square-foot boutique was designed by Duccio Grassi Architects. The store, which carries both the Max Mara and Sportmax brands, is marked by a sleek design, with expansive windows encasing its facade. Inside, the walls are covered by brass enriched by a special finishing obtained by hand. Natural stones, oak wood and etched or burnished iron are strongly featured. The entrance and some of the walls are made of Ceppo stone, a material frequently used in Milanese palaces. Inside the Max Mara Seoul flagship.  Lee Cheol Hee   For the occasion, Max Mara will unveil a limited-edition capsule collection of three items featuring the Heritage Prints. These nod to the fashion house’s history and the brand’s collaborations with designers and illustrators over the years, from Anne-Marie Beretta, who also designed the signature 101801 coat, still a staple for the brand, or Karl Lagerfeld‘s recognizable sketches, to the work of Guy Paulin, Jean-Charles de Castelbajac and Emmanuelle Khanh, up to the #maxmaragram lettering and Brunetta Mateldi’s illustrations in a sophisticated patchwork

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