De Grisogono Names Emmanuel Tarpin to New Residency Program

PARIS — De Grisogono has chosen Emmanuel Tarpin for its new artist in residency program, a centerpiece of the high jewelry label’s renewal efforts led by chief executive officer Céline Assimon. “We need to shake things up,” said Assimon, who spoke to WWD from the jewelry house’s new store, on the Avenue George V in Paris. “I really want to open doors,” she added.  “It’s really a collaborative project. After 26 years, the brand is ready to stand on its own,” she said, noting that founder Fawaz Gruosi had stepped away from the privately owned label earlier this year. Gruosi founded the label in 1993, using stones that weren’t the most sought after, like black diamonds and the opaque, icy diamond.  “He came out with this incredible, crazy idea that high jewelry could be about volume, about contrast,” Assimon noted. Assimon, a luxury executive who gained experience at Louis Vuitton and Piaget and spend 15 years in the U.S., has headed the high jeweler for nearly a year.  “We have put into place a pretty collaborative process, with the atelier, the jewelers and the studio, and this is, going forward, going to be the way we create — at de Grisogono — new pieces,” she added.  De Grisogono

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/32LFIj3