Versace Introduces High-end Fragrance Line

MILAN — As luxury consumers develop an increasing appetite for niche scents, which better meet their demands of exclusivity and customization, fashion brands have been adjusting their offer by flanking their perfumery collections with separate, high-end fragrance lines. To wit, mirroring the custom-made spirit of its haute couture fashion collections, Versace has launched the Atelier Versace fragrance line, positioned at a higher range than its already expansive perfumery offering. “This is a new milestone for Versace that stems from the idea that every woman and man is different and that, in the same way that they like to get their dress made-to-measure, that’s even more true when it comes to fragrances,” Donatella Versace said of the project. Manufactured and distributed by EuroItalia, the Atelier Versace line makes its debut in a selection of the brand’s stores today introducing six genderless scents, each celebrating a particular ingredient. “We all want to find that fragrance that really represents who we are,” the designer said. “I wanted to create something unique and that’s why one fragrance wasn’t enough. So I decided to do a collection of fragrances that felt like they are made-to-measure to one’s taste, exactly like the dresses we create in the Atelier.” The project has been

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