Anne Klein Forges Licensing Deal to Introduce Jeanswear for Fall 2020

Anne Klein is getting a shot at the jeans market. WHP Global, which acquired Anne Klein this past summer, has signed a long-term licensing agreement with One Jeanswear Group to develop and distribute a contemporary denim line for the Anne Klein brand. The first collaboration under the new partnership is set to ship for fall 2020 and will be previewed this week and formally introduced to the market in January. Yehuda Shmidman, chairman and chief executive officer of WHP Global, said, “One Jeanswear is the premier jeanswear company in North America and a leader in denim innovation, technology and fit, making this new partnership a natural one for us. The launch of Anne Klein Jeans creates a new driver of growth for Anne Klein and deepens the brand’s assortment in distribution channels across North America.” One Jeanswear produces jeans for such brands as Gloria Vanderbilt, Vintage America Blues, Bandolino, Jessica Simpson, Skinnygirl Jeans, Ella Moss, William Rast, NineWest Jeans, Erika, Sanctuary and Code Bleu. Jack Gross, ceo of One Jeanswear, said the Anne Klein brand reminded him of Gloria Vanderbilt, which he first signed when he started the company in 1993. “It [Anne Klein] is a brand with really great heritage. And Gloria Vanderbilt

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