Art Peck Traces the Sustainable Journey of a Pair of Gap Jeans

In Gap Inc.‘s sustainability story, as told by Art Peck, a pair of jeans is the protagonist. The Gap’s president and chief executive officer has had his hands full in the past year. The $16 billion retailer suffered another tough quarter when it reported that Gap’s comp-store sales fell 4 percent, and Old Navy’s declined 5 percent in the second quarter. The business was hurt by slowing traffic and decreased demand at a critical time when the company is planning to spin off its Old Navy division. Yet, Peck said difficult times can lead to introspection and bold ideas, specifically in the area of sustainability. “The role and responsibility and obligation of a ceo today is to go some places where ceo’s haven’t traditionally had to go. If you’re observing the world around us, you can see that leadership on bigger issues, on social issues, political and environmental issues….I’d characterize our current leadership at best as inconsistent. That’s the nicest word that I can come up with,” Peck said, referring to President Trump. “Ceo 101 class: When it comes to issues that are controversial, the general rule is to duck and hide,” Peck continued. “That’s not an option anymore.” He offered to explain how

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