Hair Wellness Brand Act + Acre Opens a Concept Shop on the Lower East Side

Act + Acre, a wellness-infused hair-care brand, has opened a concept shop on the Lower East Side. Located at 54 Eldridge, Act + Acre carries the brand’s cold-pressed hair-care products, refill stations for the brand’s hair cleanse and conditioner products, and has a consultation chair where customers can get free scalp analyses with a proprietary device. There is also a vending machine stationed outside the shop, something the brand is looking to expand throughout the city. The shop opening coincides with the launch of Act + Acre Travel, a limited-edition line of travel essentials that support the brand’s ethos of scalp and hair health. The travel range includes an organic bamboo pillowcase, $25; organic bamboo comb, $20; an ultralight hair towel meant to ease damage and breakage, $20, and two travel essentials kits pairing either the brand’s hair cleanse or scalp detox products with its hair conditioner and towel, $32. Act + Acre was launched in January by editorial hairstylist Helen Reavey and Colm Mackin, who previously worked in finance. Reavey, a veteran of Sam McKnight’s backstage team, saw a hole in the market for hair care with a healthy scalp at the forefront. Act + Acre’s products are produced using a cold-pressed

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