Never Before Seen at Scale: Ralph Lauren to Digitize Its Entire Product Line 

Ralph Lauren Corp. is set to digitize its entire product line beginning with the Polo brand, partnering with real-time Internet of Things software platform Evrythng and global materials science and manufacturing company Avery Dennison, WWD has learned. On Friday, a case study on the partnership appeared in a white paper titled “Supply Chain Collaboration Through Advanced Manufacturing Technologies” published by the World Economic Forum.  “The launch of Digital Product IDs demonstrates how we continue to use technology to deliver more for our consumers and ensure the integrity of our products throughout their lifecycle,” said David Lauren, chief innovation officer, in a press statement. Now every Polo product will be ‘born-digital’ – representing what Lauren calls, “a new milestone in data intelligence innovation in our sector.” Prior to its rollout with Ralph Lauren, Evrythng partnered with Avery Dennison and IOTA Foundation in a small-scale pilot with luxury fashion brand Alyx last year. Read the Latest ‘Circular Fashion’ Technologies Fashion is amplifying its race toward the fourth industrial revolution. Klaus Schwab, founder and executive chairman of the World Economic Forum, has detailed this extensively in his book appropriately titled, “The Fourth Industrial Revolution.” Also, as Boston Consulting Group and Global Fashion Agenda detailed in its “The

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