Vik Retreats Brings Its Unique Formula to Milan

MILAN — After building up a successful career in the world of tech start-ups, sovereign funds and insurance companies, a decade ago Swedish-Norwegian entrepreneur Alex Vik and his wife Carrie created Vik Retreats, an innovative, luxury hospitality concept where art and design deeply influence the five-star staying experience. The Viks kicked off their project in the Uruguayan beach town of José Ignacio, where they operate three high-end yet highly intimate properties, called Estancia Vik, Playa Vik and Bahia Vik. On the heels of their success in Uruguay, in 2014 they moved their attention to Chile, inaugurating the Viña Vik winery and the Vik Chile Hotel in the Millahue Valley, about two hours from Santiago. Vik Retreats is currently putting the finishing touches on the 19 glass-walled bungalows of the new Puro Vik project, which will also host an event space and a wellness center. At the same time, Vik Retreats crossed the Atlantic Ocean to make its foray in the city hotel business with a luxury property in the heart of Milan, which was inaugurated last September. “Alex and I really wanted to do a city hotel. We focused on places where we spent time over the years and in the past 25 years

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