3DLook Is Helping Brands Measure Success

3DLook, winner of the Retail DT Grand Challenge 2019 and the LVMH Innovation Award in 2019, has developed technology for measuring the human body with just two photos from a smartphone camera. It’s a mobile-first solution for retailers’ fit problems that doesn’t require any additional hardware or software. “Our mission is to make the data exchange between brands, retailers and customers simple, and to apply this intelligence to the product life cycle,” said Vadim Rogovsky, chief executive officer and founder of 3DLook. “The fashion and retail industries have to create new shopping experiences, while reducing their negative impact on the environment,” he said, adding that solutions such as 3DLook’s size recommendations and virtual try-on, and the data and intelligence provided, could dramatically reduce return rates. The technology is now being put to the test by 1822 Denim, which offers a wide range of styles and sizes with collections such as Butter; Re-Denim, designed from sustainable fabric made from recycled water bottles; maternity, and plus size. “Denim is very hard to fit,” said Tanya Zrebiec, vice president of strategy and innovation at A3 Apparel Group, parent of 1822 Denim. “Every brand is different.” “Tanya has been pioneering our technology and was instrumental in testing, and then

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