Alan Bobin, Former Generra CEO, Dead at 75

Services will be held Sunday, Jan. 26, at 11 a.m. at Temple De Hirsch Sinai in Seattle for Alan Bobin, the former president of Generra Sportswear and The Bobin Group. Bobin, 75, died on Dec. 22 after a long battle with pancreatic neuroendocrine cancer at a hospital in Seattle. He was president and chief executive officer of The Bobin Group, a consulting company with expertise in brand building and strategic planning, with a specific emphasis on the fashion industry. He also cofounded How Many Bottles, a manufacturer of apparel and accessories that uses sustainable, recycled products. Alan Bobin was the one-time ceo of Generra Sportswear.  Bobin previously served as president and chief executive officer of Generra Sportswear, where he led a team that successfully resurrected the men’s and women’s fashion brand after it had gone through a Chapter 11 proceeding. Earlier in his career, Bobin held the positions of executive vice president of the Cherokee Group in Los Angeles. He also served as president of Jockey for Her Apparel and president of George Lucas’ Star Wars children’s apparel division, both of which were based in New York. Bobin’s consulting company, The Bobin Group, simultaneously coexisted throughout with a client base ranging from the “The Vertical Group,”

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