Mytheresa Celebrates Men’s Site Launch at Chic Paris Eatery
Saturday night saw editors covering men’s wear rushing across town from the hectic scene outside Hermès’ fall show to join Mytheresa chief executive officer Michael Kliger at Mamie, a restaurant deep in then 16th arrondissement by star French chef Jean Imbert, to celebrate the upcoming opening of the online retailer’s men’s department. “We are confident this will be a huge success, mainly because we have received an enormous support from the industry. Brand partners have been enthusiastic. Customers have been supportive, with a lot of requests over the past two years to add men’s-wear,” Kliger said. “And our friends from the press [too], and I hope it does not stop tonight.” “We approached spring 2020 assuming that we were about to enter a new era in men’s wear, in terms of point of view but also in terms of customers,” said men’s wear buying director Chris Kyvetos, who explained the thought put into the capsule. From revisiting Prada’s iconic looks from 2000 to showcasing the continued relevance of Miuccia Prada’s designs two decades on, albeit with some updates to shapes. For Valentino, “we used some of Pierpaolo [Piccioli’s] iconic skate-cut and sport-running trousers and integrated them into a collection of suiting, forFollow WWD on Twitter or become a fan on Facebook.
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