Gucci Joins the Lion’s Share Fund

GUCCI’S LION’S SHARE: Gucci is once again raising funds to combat the changes in nature and biodiversity globally. To this end, the Italian company has joined the Lion’s Share Fund — the first fashion and luxury brand to adhere. Led by the United Nations Development Programme and a coalition of businesses, the fund aims to raise more than $100 million a year within the next five years for animal conservation, biodiversity and climate by asking brands to contribute 0.5 percent of their media spend every time an animal is featured in their advertisements. “The Lion’s Share Fund is an important addition to our conservation strategy,” said president and chief executive officer Marco Bizzarri. “Nature and wildlife provide Gucci with inspired creation that is an integral part of our narrative through our collections and campaigns. With the increasing threats to the planet’s biodiversity, groundbreaking initiatives like the Lion’s Share Fund have the potential to be transformative by organically connecting the business community with direct action to protect our natural habitats and most threatened species.” Launched in September 2018, the fund has already provided a grant to improve critical radio systems for law enforcement officers protecting wildlife in Mozambique’s Niassa National Reserve. It has also

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