Phoebe Philo Launch Generates $7.6 Million in Media Impact Value 

Phoebe Philo’s debut collection, with its $8,000 handbags and dresses, definitely drove buzz online, according to a report from Launchmetrics. The collection sold quickly — and conversations surrounding Philo’s namesake brand debut generated a total of $7.6 million in media impact value in one week, Launchmetrics said Wednesday. Considered the most anticipated collection of 2023, Philo’s line was praised by celebrities and influencers online. Rosie Huntington-Whiteley scored the top placement after sharing an image on Instagram worth $248,000 in MIV. The data was collected online and on social media between Oct. 30, launch day and Monday.  Sunglasses and jewelry are among the accessories in the first edit of Phoebe Philo’s signature collection. With a reputation that precedes her — the designer succeeded Stella McCartney as Chloé’s creative director in 2001 and became creative director of Celine in 2008 — Philo’s collection quickly proved to be a sales hit. Around 24 hours after its launch, more than two-thirds of the offering was already sold out.  Philo’s independent collection was announced in July 2021 with LVMH Moët Hennessy Louis Vuitton as a minority investor. After two years, she unveiled her first pieces to press on Oct. 27 during one-on-one appointments in London. “Some might categorize these

Follow WWD on Twitter or become a fan on Facebook.

from WWDWWD https://ift.tt/gUCEVmi