Macy’s Thanksgiving Day Parade Over the Years

The 97th Macy’s Thanksgiving Day Parade will march its two-and-a-half-mile route from Central Park West to Macy’s Herald Square on Nov. 23, spreading holiday cheer in New York. This year’s special guests include a star-studded lineup featuring performances from Cher, Jon Batiste, En Vogue, Brandy, Enhypen and more. Miss America 2023 Grace Stanke, U.S. Olympic silver medal gymnast Jordan Chiles and others will also join the festivities. The 2023 parade will include 16 character balloons, 32 heritage and novelty balloons and 12 marching bands. Ahead of the annual holiday celebration, WWD takes a look back at the parade over the years — how it’s changed, grown and maintained traditions. The Macy’s “Christmas” Parade Santa at the first parade in 1924. The first event was started by Macy’s employees on Thanksgiving Day 1924, on Nov. 27, to promote holiday sales and the retailer’s newly expanded Herald Square store — then the largest in the world. Macy’s was established in 1858 and is considered one of the country’s oldest and biggest department store chains. It opened at Herald Square in 1902. The first parade was such a success that it was declared an annual tradition from there on out. The big event was originally called

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