College Basketball Stars Front New Skims’ Men’s Terry Collection Campaign

Skims is celebrating March Madness with a little help from college basketball stars Caleb Love (Arizona), Donovan Clingan (UConn), Hunter Dickinson (Kansas), Jared McCain (Duke), Robert Dillingham (Kentucky) and Paxson Wojcik (UNC). Skims’ March All-Star team fronts the brand’s latest men’s campaign, modeling a new line of Terry hoodies, shorts and sweatpants. “An integral part of our brand DNA is authentically connecting Skims to moments in culture, and we always strive to position ourselves where it makes sense, whether it’s fashion, film or, in this instance, sports,” said Skims cofounder and chief executive officer Jens Grede in a statement. “March is the most exciting and unpredictable month in college basketball, and millions of fans are tapped into the news, players and games now more than ever. Expanding upon our partnership with the NBA and establishing a Skims March All Star team for college players is an unexpected yet timely approach to further connect with the next-generation of basketball fans.” Jared McCain, Caleb Love, Paxson Wojcik, Hunter Dickinson, Robert Dillingham and Donovan Clingan for Skims. Skims announced its partnership with the NBA, WNBA and USA Basketball last fall. “I am incredibly proud of Skims’ partnership with the NBA, as it is a reflection of Skims growing influence on culture,” cofounder Kim

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