Adidas Embroiled in Trademark Case

Adidas can’t seem to shake a trademark case. Last summer, Abraham Berti Levy, an entrepreneur based in Los Angeles, filed a trademark infringement case against German sports apparel, accessory and footwear maker Adidas. Levy accused the multinational company of infringing on his “You’re Never Done” trademark, which also included the initials “YND.” In 2014, Levy said he came up with the idea of promoting athletic apparel and accessories by way of the “You’re Never Done” phrase. Then, in 2016, he applied for trademark protection. The protection would include similar phrases, such as “Never Done,” “We’re Never Done” and “I’m Never Done.”   That same year, Levy began speaking with various companies about licensing the trademark for promotional use. One of those companies was Agron Inc., the exclusive licensing agency for Adidas. Images of Levy’s “You’re Never Done” web site, as seen in court documents.  Courtesy Court Documents But the meetings never materialized into a business deal. “Soon thereafter, Levy came to understand why Adidas was never more than lukewarm to the licensing deal: Adidas had copied Levy’s ‘You’re Never Done’ and variant marks, affixed them to a new line of Adidas-branded athletic apparel and gear, and commenced a multimedia ‘Never Done’ advertising campaign for the

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