British GQ Dives Into Luxury Events With GQ Heroes

HEROES, FOR THREE DAYS: British GQ is getting into the luxury and lifestyle conference game with the launch of GQ Heroes, a three-day event with talent from a host of industries that will take place at Soho Farmhouse in Oxfordshire, England. On Tuesday, the title will reveal the details of the inaugural GQ Heroes, which will run from May 8 to 10 in association with the British multibrand designer retailer Flannels. GQ is promising an “intimate, entertaining and interactive event of intense learning, debate and informative discussion,” with tickets costing 2,000 pounds, including accommodation, meals and a gala dinner. Speakers are a mostly British bunch, such as model and activist Adwoa Aboah, actor Ricky Gervais, journalist Michael Wolff, artists Marc Quinn and Tracey Emin, Orlebar Brown founder Adam Brown, Paul Smith and Versace chief executive officer Jonathan Akeroyd. Natalie Massenet, Matthew Freud and Piers Morgan are also scheduled to speak, as are designers Samuel Ross and Tom Dixon and Savage x Fenty’s creative director Philippa Price. “We’re aware that this is a crowded market and we’ve been very, very careful, and granular, in our research because we want to produce something that completely reflects the GQ DNA but also has genuine takeaways for people

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