Dick’s Sporting Goods Is Trading Guns for Golf, Nike and Adidas Apparel

More apparel and fewer guns will be in Dick’s store this spring. Executives at Dick’s Sporting Goods told analysts on Tuesday morning’s conference call that the retailer will be removing guns from approximately 120 of its stores in places where the hunt category is underperforming. Stronger departments, such as apparel, athletic footwear, fitness and private label brands will fill the newly opened floor space.   “We have mentioned now for the second quarter in a row that our apparel business is positive,” Edward Stack, chief executive officer of Dick’s, said and credited an especially cold winter for increased outerwear sales. “We will continue to optimize our assortment, reallocate for space to regionally relevant growing categories and make stores more experiential.” About 80 percent of the company’s total revenue comes from in-store sales, Stack said, and added that same-stores sales were mostly positive during the most recent quarter, dragged down only by the hunt and electronics businesses. Same-store sales of active apparel and footwear, specifically, grew in low-single digits during the quarter. Meanwhile, Dick’s will be phasing out its hunt category, which includes guns, ammunition and hunting apparel, in some stores, while completely eliminating the electronics business. The sporting goods retailer has been

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