Kering, PVH, Zalando in Organic Cotton Project

BERLIN — A European project that can trace the provenance of organic cotton in detail using a combination of technologies — including blockchain and spray-on DNA markers — has successfully completed its first phase. The project’s eventual aim is to make the supply chain for organic cotton completely transparent, from farm to cotton gin to end consumer. Since mid-2018, the Organic Cotton Traceability Pilot has brought together technology companies, retail giants and eco-fashion advocates from as far afield as Germany, Switzerland, France, the Netherlands, the U.S. and India. Kering, Zalando, PVH Corp. and C&A are involved, as is the C&A Foundation and Fashion for Good. “It is unique in the world because of the way that the various technologies are being combined and how the different fashion companies have come together,” said Stephanie Klotz, a spokesperson for the C&A Foundation, an organization associated with international retail chain C&A that financially supports and manages initiatives that could change the apparel industry for the better. The project’s first phase has been tested in collaboration with around 100 cotton farms in India, working with local textile manufacturer Pratibha Syntex. Pim Kneepkens, the project’s representative at Fashion for Good, an Amsterdam-based innovation platform, explained how it works: Cotton

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