Kohl’s Momentum Continues With Activewear, Women’s Apparel

The ath-leisure movement isn’t slowing down anytime soon, and Kohl’s Corp. is positioning itself to benefit from the trend. The department store reported another positive quarter Tuesday before the market opened, bolstered by the strength in its activewear and women’s apparel businesses. Now Kohl’s is introducing collections to continue the momentum. This month, the department store will launch Every, a plus-size collaboration with Nike to “further position ourselves as an active and wellness destination for the entire family,” Michelle Gass, chief executive officer, said on Thursday morning’s conference call. She called the collaboration a “big win.” Later in the summer the retailer will launch the Nine West brand, which features footwear, accessories and a Kohl’s exclusive line of apparel, with additional offerings online. Kohl’s revealed it would open 10 Planet Fitness centers next to the retailer’s locations this year, with the possibility of more in the future, further positioning the store as an ath-leisure shopping destination. “If I cut across all the categories, active is a priority,” Gass said. “We have deep partnerships with our partners, and frankly, the product elevation in every business — whether it’s women’s, men’s, kids’, footwear, you know that’s coming — and that will continue to lift for

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