Natasha Zinko to Open Store on Mayfair’s Stafford Street

LONDON — Brexit aside, retail remains robust across Mayfair and Trophaeum, the London-based asset management company, has big plans to turn Stafford Street into a shopping destination of its own with buzzy fashion, lifestyle and beauty openings. London-based designer Natasha Zinko is among the first to join Stafford Street, which connects Bond and Albemarle streets, adding her brand of colorful, edgy clothing to the luxury hub. Zinko, who already has a store on nearby Maddox Street, said she was drawn to the possibility of taking her retail concept a step further with the new space, which spans 1,880 square feet over two floors. “This space has windows — and that’s what I’ve been missing,” said Zinko. “Now we can show everything that’s going on inside. What I’ve been thinking is to maybe incorporate more art projects, and I plan to change the space quite often and collaborate with some new designers who might be based in L.A. and who want exposure in London. There is space, so I don’t want it to just be me there, but use it to support other people, too.” Zinko added that she also wants to open a small café within her new store. “Because you have the windows,

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